Tuesday, August 6, 2024 – Atlanta, GA – Kelly Products, Inc., manufacturer of innovative archery and hunting products like TAC Vanes and Swhacker Broadheads, is proud to announce the launch of its newest brand Flourish Life (FL) Outdoors.
TAC Vanes, Swhacker, C’Mere Deer, and SteelForce Broadheads have been part of the same brand family for years at Kelly Products, and with the launch of FL Outdoors that brand family now has a distinct name.
“Flourish Life is a concept that was born from an entirely different approach to provide wholesome, high-quality products and authentic experiences to create healthier lives, families, and communities,” said Kelly Products VP of Marketing Laura Rotroff.
“We started as a business that knew how to manufacture products really well. And hunting and the outdoors were always some of our favorite ways to spend time. We met up with some folks who had made a living out of fishing and hunting and had a couple of great brands in the space. It felt right, so we partnered up.
“Today, we’re creating products along the continuum of personal health from things that help us have the best results hunting, which keep us in nature, to healthy foods and wellness products. We achieve this through good food, fun, family, faith, and community.”
All FL Outdoors brands will continue to maintain their individual identities and packaging so as not to create unnecessary confusion. The separate brand websites are being consolidated at FLOutdoors.com to allow consumers to shop and earn loyalty rewards seamlessly across all brands.
In addition to providing a unified consumer e-commerce experience, FLOutdoors.com features a revamped Wholesale Portal to make it easier for dealers to place direct orders for products across all FL Outdoors brands.
To learn more about Flourish Life Outdoors, check out the all new FLOutdoors.com.
Contact: Rachel Shoemake, Marketing Director, Kelly Products, Inc.
rachel@kellyreg.com, 770-385-1187
About FL Outdoors
FL Outdoors is the proud manufacturer of some of the outdoor industry’s most trusted hunting and archery brands including TAC Vanes, Swhacker Broadheads, and C’Mere Deer Attractants. FL Outdoors is a division of Kelly Products, Inc.